Cancer Council

1 in 2 Australians will be diagnosed with cancer by the age of 85. It’s a statistic too frightening to ignore. So we didn’t.

Gamble Aware

Most anti gambling messages are just that, anti. The strategy here was simple, relate to gamblers. We did this by showing the true and long odds in a dramatic way. The take out was also simple, the unlikelihood of winning through having a bet.

Silver Spikes Asia outdoor. Lightning.

Daffodil Day 22

I’ve been very fortunate to be part of teams working on campaigns for some great causes. None more so than the Cancer Council Daffodil Day 2022 campaign. It was pretty much everything: online, social, film, OOH and POS. I even got to design my first ever biodegradable sleeve for a bunch of daffodils.

Daffodil Day 22 Kellie.mp4

Daffodil Day 22 Matt.mp4

Daffodil Day 22 Clarel.mp4

DDA22 Digital Static Display Banners Final1 300 250 Donate.jpg

DDA22 Digital Display Banners Daffodils15.jpg

Red Cross Blood Service - 18 Wonders

Every blood donation is valuable and plasma is no exception. What is even more amazing, it is incredibly versatile. A plasma donation can save a life in 18 separate ways. The 18 Wonders of Plasma campaign celebrates each life saving treatment with 18 separate executions. Here are the initial executions.

This massive floor decal appeared in some Red Cross donor centres to promote plasma donations.

The Book of Wonders was also created with all 18 ways plasma helps saves lives. It is dedicated to plasma donors for their valuable contribution.

Vodka Cruiser

Why should rockstars and rappers be the only ones to make outrageous backstage rider demands?

Vodka Cruiser drinkers had the chance to win their own Ultimate Backstage Rider by choosing 8 items from our list of cool and crazy prizes like a bucket of chicken with 24K gold flecks, a bonsai garden or French parfum scented toilet paper. The winner and an entourage of 3 friends received the full diva treatment with a penthouse suite, limo, makeup artist, photographer and security guard.

VC Ultimate backstage rider screenshots 1.png

VC Ultimate backstage rider screenshots 2.png

VC Ultimate backstage rider screenshots 3.png

VC Ultimate backstage rider screenshots 4.png

VC Ultimate backstage rider screenshots 5.png

VC Ultimate backstage rider screenshots 6.png

VC Ultimate backstage rider screenshots 12.png

VC Ultimate backstage rider screenshots 13.png

After a Backstage Rider was completed, players were given a musical personality based on their demands. Boss, Diva, Rockstar or Exhibitionist. These were shared with friends on Facebook.

Boags Strongarm

James Boag's is one Australia's oldest breweries. This campaign for Strongarm Bitter is a nod to Boag's heritage.

Best of category MADC best outdoor campaign.
Best of category MADC best magazine campaign.
Best of category MADC best press campaign.
Bronze MADC best press advertisement.
Finalist MADC best transit advertisement.
Finalist MADC best transit advertisement.

V/Line

Let's face it, when a brief has the words '2 for 1' in the proposition, creatives aren't fighting one another to get to it. The brief was initially for a poster, which quickly and cheaply was developed into a agency directed TVC. Which scored a finalist at Cannes.

Finalist Cannes 30 second television commercial.
Finalist MADC best 30 second television commercial.

Red Cross Blood Service - Drop In

One of the greatest barriers to donating is time. Another is the perceived effort. The ‘Drop In’ campaign tackles both issues in one.

This campaign appeared strategically near regional Red Cross Blood Donor Centres. As a result, more people dropped in and donated.

Hard Rock

Paying homage to Hendrix.

Finalist AWARD direct mail. Chip.
Finalist MADC best direct mail. Chip.

TVC & film

Be The Influence is an initiative that tackles binge drinking. 16 national sporting organisations have pledged to provide sporting environments that do not promote alcohol or alcohol advertising.

Melinda is one of the many EnergyAustralia customers who have chosen carbon neutral electricity at no extra cost.

Youth Week is an initiative to encourage high school aged students to make themselves heard.

National Home Doctor Service Kate

National Home Doctor Service provides an after hours doctors that comes to your door. On top of that it is bulk billed. This service is usually met with scepticism, what's the catch? Our entire campaign came out of this truth.

AGL Skipping Girl

The Skipping Girl Vinegar neon sign is a Melbourne icon. Audrey, as she is affectionately known has been skipping for generations and she stopped for almost a decade. With the support of AGL, Audrey is jumping again.

Digital

Moving is a frustrating time. Even more so when the electricity is not connected to a new home. This animated online banner for EnergyAustralia highlights this frustration.

This Spirit of Tasmania online banner was interactive. Kids (and adults) could play and shoot the sea dragon.

This hero campaign image was also animated into online banners. The sea dragon, whale, treasure island, pirate ship and other kids drawings animated on as the ship sailed across the sea.

With 50% off, Tasmania just got closer.

This Facebook post is for Bendigo Bank. The integrated campaign revolved around MasterCard being the wildcard to the Australian Open.

This is for the ‘Taps’ time promotion for Bendigo Bank. The animated banner was aimed at business encouraged to make purchases prior to the end of year. Every tap was a chance at a 10K Taps return. Sure its a pun, but it worked.

In this animated banner, we mimicked the paw movement of the lucky cat. Bendigo Bank customers had a chance to win a Priceless trip to Tokyo.

Australian Defence Force

Medical Officer recruitment press ad.

Medical Officer recruitment ad appeared in transit shelters.

Medical Officer recruitment ad appeared in train interiors near exits.

Medical Officer graduate recruitment press ad.

Recruitment press ad.

Alfa Romeo

The creative platform for Alfa Romeo is 'The romance of performance'. And when this Giulietta Series One was launched in early 2015, the solution seemed logical.

The TVC footage was existing Alfa Romeo from overseas. Unfortunately, I did not get to go on a lavish European junket.

Alfa Romeo Giulietta

Destroy all humans 2

Destroy all humans 2 is self explanatory. It's an unashamed violent video game. The objective is to kill hippies.

Puma

Puma's heritage as a sporting brand is unparalleled. In recent times, Puma is as much fashion brand. This campaign is for a sport inspired streetwear range.

Chupa Chups

Chupa Chups have been enjoyed by kids and adults alike for over 60 years.

The print ads are strategically targeted to students and appeared on the back cover of school diaries nation wide.

The Dickee Knee press ad was initially a proactive idea which ran on the day when the last episode of Hey Hey it's Saturday aired.

Finalist MADC best magazine advertisement. Pencil.
Finalist MADC best magazine advertisement. Recess.
Winner Caxton best topical press advertisement. Goodbye.

This appeared on the back cover of school diaries.

This ad appeared nationally in newspapers on the day of the last episode of 'Hey Hey it's Saturday' aired.

National Home Doctor Service

National Home Doctor Service

When its after hours and you are feeling sick, what do you do? Make the call. That’s the brand positioning I co-created for National Home Doctor Service.

I was involved with the launch of the NHDS. I was the lead creative, responsible for copywriting and art direction on this project. I worked alongside the strategy team and I co-created the ‘Make the Call’ brand platform, which ran across many media channels: TV, digital, outdoor, print, electronic direct mail and the initial brand guidelines.

National Home Doctor Service Jessica

National Home Doctor Service provides an after hours doctors that comes to your door. On top of that it is bulk billed. This service is usually met with scepticism, what's the catch? Our entire campaign came out of this truth.

National Home Doctor Service Steve

National Home Doctor Service provides an after hours doctors that comes to your door. On top of that it is bulk billed. This service is usually met with scepticism, what's the catch? Our entire campaign came out of this truth.

13 THINGS ABOUT 13 SICK

Here’s one of the animated infographic videos the for National Home Doctor Service. It needed to explain the product benefits of the service. So I basically used 13 benefits and tied it back to the phone number, which is 13 SICK. All this in just over a minute.

Jeep

Jeep

The Jeep Cherokee Trailhawk won the Drive best 4WD, four years running. This full page press ad appeared the day after the announcement was made, so some quick thinking was needed. I wrote the headline for this ad. The Jeep client was stoked about the win and impressed with the turnaround.

Hot Wheels

Hot Wheels are loved by kids.

There is also a large secondary market of adults who love cars and would dearly love to drive a Ferrari but can't afford one. That is the target of this campaign.